Debatable is a pop culture debate show on Clevver TV with open topics ranging from the latest celebrity news to 90’s nostalgia. I worked closely with the team at Clevver to design a brand system that captured the youthful fun energy of the on-screen talent. With vibrant colors and plenty of personality, I created style frames and art directed a fun logo animation for the bumper and on-set looping graphics.
Debatable
CLIENT
- Clevver
ROLE
- Art Direction
- Logo & Brand Design
- Style Frame Creation
AGENCY
- DEFY Creative Services
CREDIT
- K.A. Batcha
Alternate Concept
In the final stages of pitching concepts, there were two strong directions that the Clevver team had a hard time picking. While the winning concept was youthful and fun, this was too elegant and chic and was deemed a better look for a different show.
Process
Like all projects, after receiving a brief, I start with populating a mood board for myself and the client to establish a common understanding and visual vocabulary. Sketches and comps are presented to the client a number of times during the feedback loop before approving a final direction.
