Grill Spectacular is a cooking series celebrating the artistry, culture, and stories behind America’s favorite backyard activity. Each season shares new recipes, stories, and tips from the best BBQ masters from around the country. Made Man teamed up with Kingsford this year to throw block parties to honor those individuals making a difference within their community. Working with the showrunners and Kingsford, I designed a bold and rugged brand inspired by vintage badges.
Grill Spectacular
CLIENT
- Kingsford
- Made Man
ROLE
- Art Direction
- Logo & Brand Design
AGENCY
- DEFY Creative Services
CREDIT
- Robert Poole
- Ness Cardano
Process
Like all projects, after receiving a brief, I start with populating a mood board for myself and the client to establish a common understanding and visual vocabulary. Sketches and comps are presented to the client a number of times during the feedback loop before approving a final direction.
