Smosh Games Alliance

Smosh Games Alliance is a community based gaming channel where Smosh Games fans and gamers would livestream themselves playing games and share tips and tricks with viewers. Series like Smosh U and SGA Live featured many guest stars playing games and participating in live Q&A sessions.

I worked closely with the Smosh Games team to design a logo and mark that captured the 90’s throwback vibe and separated itself from the parent Smosh Games channel.

CLIENT
  • Smosh / Smosh Games
ROLE
  • Art Direction
  • Logo & Brand Design
  • Animation
AGENCY
  • DEFY Creative Services

Process

Like all projects, after receiving a brief, I start with populating a mood board for myself and the client to establish a common understanding and visual vocabulary. Sketches and comps are presented to the client a number of times during the feedback loop before approving a final direction.